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Pay for ads? Ha! Oreo wins with free Super Bowl blackout tweet ad

http://twitter.com/#!/Oreo/status/298246571718483968

As Twitchy reported last night, someone on Oreo’s team was on the ball when they tweeted that image shortly after the Super Bowl power outage.

Funny all those ad buyers paid $3.5 mil for a 30 second ad and tomorrow everyone will instead be talking about a free tweet by @oreo. #FTW

— Patrick (@hockeymandad) February 4, 2013

Twitter is still buzzing today. It seems as if Oreo was the big Super Bowl ad winner last night. For free? Oh, how awesome the future is!

Pretty awesome, almost incomprehensible that in the era of billion-dollar Super Bowl advertising, a free tweet from Oreo is the top talker.

— Brett LoGiurato (@BrettLoGiurato) February 4, 2013

Love that a 30 second ad during the Super Bowl costs $3.5m and today everyone is talking about a free tweet from Oreo twitter.com/AndrewBloch/st…

— Andrew Bloch (@AndrewBloch) February 4, 2013

The guys behind Oreo act really fast! Blackout ad posted within minutes for some effective, free advertising flip.it/SWDEQ

— Chris Longfellow (@chrisltweets) February 4, 2013

Best Super Bowl ad goes to @oreo, and it didnt cost them a cent. twitter.com/Oreo/status/29…

— John Noonan (@noonanjo) February 4, 2013

Speed counts people. Oreo nabs most powerful ad of the Superbowl for free.lnkd.in/YpQavT

— Marisa Beyerl Cutaia (@MyrtleB656) February 4, 2013

A 30s spot in the superbowl cost $3.8B. This @oreo tweet that got 14,500 RTs? free. blogs.wsj.com/speakeasy/2013…

— Lisa Fugere (@Lisafugere) February 4, 2013

Okay, so the Paul Harvey tribute ad is still a favorite in many quarters.

@kevincooper @ktackel Yep. That was my favorite followed by the Oreo commercial

— Jay Caruso (@jaycaruso) February 4, 2013

But Oreo scored on the creative and on-the-ball side. Plus, you know, no pesky Super Bowl-sized advertising rates. Their viral “power out” tweet was retweeted 15,000 times.

Oreo went viral VERY quickly last night. One power cut – 15,000 retweets. #superbowl RT @oreo: Power out? No problem. twitter.com/Oreo/status/29…

— Going Viral (@GoingViralTeam) February 4, 2013

Oreo kept following up on Twitter, too.

When these bulbs go out you can eat them. #dunkinthedark #cremethis #cookiethis oreo.ly/Tx0Xig twitter.com/Oreo/status/29…

— Oreo Cookie (@Oreo) February 4, 2013

To the victors- go the dunk! #cookiethis #cremethis twitter.com/Oreo/status/29…

— Oreo Cookie (@Oreo) February 4, 2013

Oreo Cookies wins for quick thinking “Social Media” pizzazz – “You Can Still Dunk in the Dark!” Retweeted over… fb.me/1vWUGXUVM

— Jackie Ulmer (@jackieulmer) February 4, 2013

Finally, a social media spur-of-the-moment tweet success story!_Someone Give This Oreo Employee a Raise via @mashable

— Mike Breazeale (@MktgMike) February 4, 2013

Indeed! Or at least a lifetime supply of yummy Oreos.

Read more: http://twitchy.com/2013/02/04/awesome-oreo-wins-with-super-bowl-black-out-ad-tweet/

About Diego Leclerc

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